The new Bosch T-Edition Launching Road Show making its way to Central China
(2011-4-25)
The Bosch new T-Edition range of products made its stop at showed Henan province in Central China.
On April 24th, T-Edition Road show Caravan arrived at New Taikang Hardware Market, Zhengzhou city, capital of Henan province, created 2 days of excitement for the locals especially among hardware trade and power tools users. Many of these users touched and felt for the first time the T-Edition which carry the same Bosch quality with basic features meeting the requirement of the mid-price-point users and more importantly it is affordable. The products were put to test at the hands on station and received thumbs up from the users. Visitors enjoyed the many live performances and the skills competition as well. The appearance of the Bosch power tools T-Edition spokeperson, local celebraty Mr Wang Baoqiang was the highlight of the event. Mr Wang also shared his experience using Bosch power tools and express his confidence of the T-Edition through the interative session with the visitors. The winners of the on-site workers skills competition were truly honour and awed by Mr Wang’s star power when he presented the award.
At the same day, Bosch Power Tools T-Edition was officially launched to the trade partners at Henan Zhongzhou Holiday Inn. Over 200 clients and representatives of professional users attended this meeting. Mr Tang Kim Kok, the Regional Sales Director of Bosch Power Tools, China shared the business strategy and product range of T-Edition to the audience. Again the presence of the Bosch T-Edition spokeperson Mr Wang Baoqiang generated overwhelming response from those that present. The trade partners at central China showed huge interest of the new Bosch T-Edition range of power tools and expressed firm confidence that it will make great achievement in Henan market.
Following the activity in Zhengzhou, T-Edition Launching Road show will continue to its next stop - the cities of Shenyang, Nanning, Shijiazhuang and Hefei
