T Edition National Road Show Kicks off in Chengdu

(April 11, 2011)

Recently, Bosch kicked start its very first new product range, T-Edition Launching Road show at Wanguan Hardware & Electromechanical City, Chengdu, Sichuan province. The event generated an exceptional response among the Chengdu hardware trade and power tools users, particularly the migrant worker.

The road show showcasing the new product range T-Edition with basic features yet maintaining the Bosch standard and quality, and more importantly it is affordable. Visitors had a chance to personally try out the products at hands-on station. The crowds were entertained by the attractive entertainment such as sing, dancing and interactive games as well as the on-site user competition. The highlight of the day was the appearance of local celebrity Mr Wang Baoqiang, the Bosch T-Edition spokesperson. Local media in Sichuan province were also on the scene to capture this exciting event.

Beside direct user interaction, the Bosch latest T-Edition range of products were also presented to the Sichuan provincial trade partners at the California Garden Hotel in Chengdu.