Bosch To Launch First Online Enterprise Forum in Power Tools Industry In China
- Bosch Power Tools to build communications platform in power tools industry
- “PT Masters” Campaign to engage power tool fans with online quiz and weekly prizes
Hangzhou, October 20, 2011 – Bosch Power Tools has launched the industry's first corporate online forum – Bosch Power Tools forum – to build an authorized and practical communications platform for industry professionals and DIY users. Held in conjunction with the web forum’s launch, Bosch Power Tools will run a “PT Masters” campaign to engage power tool fans with online quiz and exciting prizes.
“As with Bosch’s leading technology, we continuously explore innovations in customer experience and information access,” said Mr. Tang Kim Kok, Regional Sales Director of Bosch Power Tools China, “with the growing number of customers and dealers online, Bosch Power Tools has established online platforms to make information available for users at anytime and anywhere in China. The newly launched Bosch Power Tools forum as well as the ‘PT Masters’ Campaign will not only provide an open and efficient space for sharing expertise and expanding knowledge, but also offer interesting prize games to power tool fans.”
Bosch Power Tools forum is an open and interactive online community with user friendly interface, providing the latest news on new products, trends and technologies as well as solutions to questions about the power tools industry. Hot discussion topics including tools applications, tools maintenance, and product and accessories selection could provide users with practical and efficient information. In addition, “PT Masters” Campaign has also generated interesting discussion among participating fans. Since its launch at the end of August, Bosch Power Tools forum has attracted over 23,000 user registrations and power tools expertise and DIY users from China have contributed almost 20,000 posts commenting and replying on diversified topics.
Following the success of last year’s “888 Bosch Power Tools Free-trial” campaign, Bosch has launched a new project this year - the Bosch Power Tools Masters Campaign. Launched on September 6, 2011, the initial eight-week campaign has been extended to eleven weeks till November 21, 2011, due to active participations from industry professionals and DIY users. Top 100 winners from each week will be selected with weekly prizes based on their performances in the online quiz, contributions in the power tools forum and the number of friend referral. The 1000 winners from these 10 weeks will then be eligible to enter the final competition in the eleventh week. Besides numerous awards including the Bosch impact drill set, cordless screwdriver, iPhone 4 and iPad 2, Bosch Power Tools will double the awards to inspire netizens’ participation. Users can visit the website www.bosch-pt.com.cn as well as the forum web at http://forum.bosch-pt.com.cn/ for more information about campaign participation.
The Bosch power tools online forum and Power Tools Masters Campaign together provide a sharing function on Sina micro-blog, Renren.com, Kaixin.com and Tencent social media. A simple click can share your comments, expert opinions as well as interesting activities among your network.
