Bosch Power Tools Presented its 125 years of Innovation Technology at China West International Equipment Manufacturing Exposition (CWIEME)

(Xian, March 16, 2011)

Bosch Power Tools made its debut at the recent 12th China West International Equipment Manufacturing Exposition (CWIEME)), in Xi’an on March 16th 2011, attracting over-whelming response. About 1,000 domestic exhibitors attended this event. With the theme, “125 years of Innovative Technology,”, Bosch, a worldwide synonymous brand name and market leader in portable power tools, presented consumers an on-site interaction experience of Bosch innovation in Li-Ion, anti-vibration, high-torque, kick-back stop intelligent technology, all with the consumers health and safety in mind. At this event, Bosch was awarded “The Most Popular Brand in West China” and “The Strategic Partner of West China” This further underscore the innovation success and leadership position of Bosch in China market.

Simultaneously, Bosch Power Tools hosted the Shaanxi Provincial Seminar at Xian Tanghua Hotel with over 200 sub-dealer & professional User Seminar in attendance. On top of sharing the 2011 marketing strategy, many latest innovative products and features were introduced.

The event were covered by the very supportive Xian local media such as Xi’an Daily, Sanqin Daily, Shaannxi TV and Xi’an TV. We believe Bosch power tools will continue to expand our foothold in china Northwest market.